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SMS Opt Out

SMS Marketing for Pros. Compliance Included.


  • Collect and manage customer mobile numbers compliantly
  • Free SMS opt-out long code included
  • Lease dedicated opt-in long codes and keywords
SMS Compliance Opt Out SMS SMS Spam Spam Act 2003 SMS Opt In

SMS Spam Compliance Built in.

Unlike an email address a mobile phone number is a very personal and well guarded piece of information. When sending SMS marketing campaigns to people mobile marketers must respect that fact and when people do give consent for you to send mobile marketing messages to them that it is a privilege. The most important thing is to allow people to opt out of your SMS list at any time should they want to. This mechanism should be available via the text message and also via your website or at the point the person opted-in. The Burst SMS system has a built in sms opt out long code that you can use for free.

SMS and the Spam Act 2003.

SMS compliance is governed by the Australian Communications and Media Authority (ACMA) and the Spam Act 2003. It comes under exactly the same rules and regulations as email and other electronic messaging. To fully understand Australian spam regulations and their relation to SMS download our SMS spam compliance white paper.


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Be compliant with the Spam Act

You must have permission to send SMS

Direct and inferred consent

Direct consent is by opt-in via web form or SMS. Inferred consent is more complicated. See our Spam Policy for more.

There must be opt-out in the message

Recipients must be able to opt-out

Either an instruction or better yet with an SMS opt out by replying with a STOP command to the message.

You must identify yourself

Recipient must know who message is from

Do not forget to identify yourself in the message or the CallerID.

Use our web form or opt-in long code

2 compliant wayus to opt in subscribers

Use a dedicated long code so people can text to opt-in or we have web form code that can be pasted into your site.

Use our free opt-out long code

Compliance is easy with Burst SMS

Just select our long code as the caller id when you send your message and the opt-out is added automatically.

Test our SMS delivery

  • Enter your mobile number
  • Average delivery time: 10 sec.
  • Throughput: 300 sms p/min.

TRIAL OFFER $5.00 Credit Free - No card needed

Australia's best prices

  • 4.9c per SMS wholesale
  • 7.9c with no minimum volume
  • Dedicated numbers $49p/m
  • Credit does not expire
View pricing