Text messaging has made the leap from becoming a strategic option to becoming something that consumers now expect. This is especially true for reminders, appointments, and confirmations. According to Nielsen, 53% of global consumers feel anxious when their mobile device isn’t nearby. In the same study, they found that two-thirds of global respondents agree that face-to-face interactions are being replaced by electronic ones. However, this was not perceived as an issue since 47% prefer text messaging as a means of communications.
If you haven’t already been sending SMS reminders and confirmations to decrease your no-shows, it’s time to start.
There are varying levels of strategic complexity that you can add to your SMS reminders. If you are interested in creating recurring sequences, have a look at our SMS automation service - the Sequencer.