A NEW PATH TO VALUE
Rethinking messaging to enhance customer experience.Recorded Date Tuesday, 21 March | 11:00AM AEDT
Rethinking messaging as part of your CX and marketing mix
Our expert panel from Google, Bastion Agency and Known discuss:
The growth of conversational commerce.
Uplifting performance with conversational AI/SMS.
Navigating challenging market conditions.
Getting the most from your Marketing and CX tech stack.
Creating Omnichannel experiences to improve marketing results.
B2B and B2C applications.
Head of Public Sector Marketing @Google Cloud
Scott Combes is a Senior SaaS Marketing Leader who thrives on bringing Sales and Marketing organisations together to deliver results. Key focus is on using cutting edge digital campaigns and marketing technology to drive real ROI. Scott has extensive experience in B2B marketing throughout Australia and the Asia-Pacific region by leading marketing teams in Dell, Oracle and Temasek backed cybersecurity start up - SHIELD. Scott currently leads Google Cloud's growing Public Sector Marketing across JAPAC.
Group Chief Operations Officer @Bastion Agency
Karen Powell is one of Asia Pacific’s leading revenue strategists with over 20 years of experience in regional go-to-market planning, integrated digital marketing, audience intelligence, marketing automation and experiential events. During her career, she has advised some of the world’s most renowned multinational brands such as Salesforce, Lexus, Telstra, EMC, AIG, Harley Davidson, SAP, and AMEX. Karen oversees Bastion’s operations globally across client, business, people, and marketing, ensuring that Bastion delivers world-class experiences to clients, and maintaining the company’s presence in Australia, America, New Zealand, as well as agency partnerships in 10 Asian markets. Karen holds a Master’s in International Business, a Bachelors of Asian Studies as well as a Bachelors of Business Administration/Marketing. She is a mother of four - three girls, and one son - which gives her a deep passion for the advancement of women in the workforce and technology sectors.
Senior Product Manager @Known
Tom Lancaster is a highly driven and accomplished Product Manager with 15 year's experience spanning Messaging Technology, Strategic Consultancy, Manufacturing and Financial Services. He has a proven track record of delivering outstanding results in various leadership roles within Product, Growth and Data teams. Currently leading product development efforts for Conversr at Known, Tom is responsible for driving growth and innovation of conversational messaging through automation and artificial intelligence. Conversr is the next generation of customer engagement, an automated conversational platform that lifts customer engagement, reduces operational overheads, and grows revenue.